You will be required to complete a brief outline of your aims and intentions for the media
production that must be submitted with the production. This will be assessed with the
production and will enable you to explain the ways in which you will apply knowledge and
understanding of the theoretical framework to the production and target the intended audience.
In my work, I will be focusing on music marketing a new artist with the independent
record label "Young Money Entertainment".
When shooting my music video, I will have various locations all based in urban settings. The will be bright natural lighting used to represent the good times and darker lighting either created by bad weather or another method to show the bad times which my artist is going through in the song. I will be using various camera angles to connote messages and to establish dominance of the my artist. One example of this will be a high angle of the artists to signify how he is on top of everybody else. It asserts his dominace. The use of low shots will be used to represent my character doing bad things like breaking the law or him reaching rock bottom. The narrative of the music video will be closely linked to the lyrics of the song. The mise-en-scene of the first shot will be my artists being central in the shot siting down counting cash. There will be other iconography visible in the shot
My artist will be wearing stylish clothes which is linked to the genre of music which I have chosen and is appealing to the target audience. The target audience is people aged between 30 and 49. Within the video there will be a clear narrative of a criminal who is in love and raps about how this girl is with him through thick and thin. The artists will be portrayed as a criminal by his clothes and various other pieces of iconography associated with breaking the law.
The magazine will be called blank. I chose this name due to ... It will be full of up and coming artists who are of genres such as hiphop, grime, drill and more. It will also have information too due with what is happening in the industry and other news which is relevant to subjects that are important, it will feature topics such as ‘best shows to watch on Netflix.The masthead will be written in a bold purple or red font, red is a colour which is favoured by the entire target audience (16-35) as well as both genders. The cover lines on the magazine will be red and black as that is going to be my colour theme throughout the project. The price of the magazine will be £1.99 as it will affordable to the lower classed target audience. Using physiological pricing swell consumers will think it's cheaper than it actually is. The cover will be an image of my artist with the person he is roaming about.
There will be a double spread accompanying this which will have another picture with another person surrounded by other iconography of the genre. The double page spread will have facts and the backstory of my artist. Questions like life before fame will be answered. It will contain information about the artists roots and origins and what him want to start music. rhetorical questions will be used to interest the reader.
My artist will be wearing stylish clothes which is linked to the genre of music which I have chosen and is appealing to the target audience. The target audience is people aged between 30 and 49. Within the video there will be a clear narrative of a criminal who is in love and raps about how this girl is with him through thick and thin. The artists will be portrayed as a criminal by his clothes and various other pieces of iconography associated with breaking the law.
The magazine will be called blank. I chose this name due to ... It will be full of up and coming artists who are of genres such as hiphop, grime, drill and more. It will also have information too due with what is happening in the industry and other news which is relevant to subjects that are important, it will feature topics such as ‘best shows to watch on Netflix.The masthead will be written in a bold purple or red font, red is a colour which is favoured by the entire target audience (16-35) as well as both genders. The cover lines on the magazine will be red and black as that is going to be my colour theme throughout the project. The price of the magazine will be £1.99 as it will affordable to the lower classed target audience. Using physiological pricing swell consumers will think it's cheaper than it actually is. The cover will be an image of my artist with the person he is roaming about.
There will be a double spread accompanying this which will have another picture with another person surrounded by other iconography of the genre. The double page spread will have facts and the backstory of my artist. Questions like life before fame will be answered. It will contain information about the artists roots and origins and what him want to start music. rhetorical questions will be used to interest the reader.
This is a good start however, please make sure you are spell checking your work. When discussing 'lighting' and the meaning/feel you are looking to create, refer to this as 'symbolising' or 'depicting'. Make sure your are clearly discussing the representations of at least one social group within the planning of your work. Also explain your creative decisions for example, why are you shooting in urban areas? link to intended target audience/your representation of at least one social group.
ReplyDeleteMissing:
-Shots of the artist/band to establish a clear identity/image
-Performance footage?
-Clear structure of narrative to visually link to lyrics? how do you look to represent the lyrics in relation to your visuals
-Your editing style (post production decisions)
-Graphics you plan to use to again represent the original artist/band.
Magazine:
I know you need to finish this and it is in draft stage however, be illustrative and explain your creative decisions i.e. why are you choosing that font, that colour etc?
Overall comment: Further explain/justify your creative decisions and link to main bullet points on the brief.
Hope this helped,
Fay