Cross platforming
In this essay I intend on telling the reader, whoever it may
be, what cross platform advertisement is and why it’s used. I will be focusing
on people and companies which do this such as Nike and Donald trump as these
are some of the big names who use cross platform advertising.
Cross platform advertising is advertisements spanning over
multiple media types, whether this be: TV, radio, billboards. Cross platform
advertising is used throughout multiple industries such as the fashion and the
film industry. It’s used to promote or advertise an upcoming event. This could
be to advertise a new film being released, a new product which is being
released soon or any other product or event. Nike you this quite a lot either
when there advertising new trainers or clothing. They use a lot of posters and
social media for their advertisements. TV is also one of their favourable
platforms for advertisement as they like to do super bowl adverts. Donald trump
also used quite a lot of cross platform advertisements while he was part of the
presidential election race. His promotion team did multiple election videos which
enticed listeners to vote for him. By them advertising on multiple platforms
they are able to reach a bigger range of people as for an example not everyone
uses the radio. Cross platforming is expensive so it’s usually big business and
popular artists who use that method of advertisement. They would make back the
money they invested very quickly.
To summarise my points finally, cross platform advertisement
is advertisement spanning over multiple different mass media outlets. The big
three is TV, Social media and radio. I personally believe that this is a good
idea as company’s/business are able to target various people easily because of
the wide range of media used.
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