Tide print advert 1950's
Central Image
- Housewife
- White middle classed female
- Hugging tide washing powder
- Wearing make up to look pretty but not to be a sexualised image
- Attracts male demographic as they think by buying the product there wife will look like that
- Dressed well
- Colours are the American red blue and green
- bright browns n yellows create warm mood
- Love hearts are above of the female
- Looks very happy
- Reminds me off ww2 propaganda encouraging people to fight in ww2
Language/Lexis
- Alliteration of "w" in tag line
- Repetition of "no"
- Bold writing
- Capital letters
- Exclamation marks
Context
- The Main image is the targeted demographic
- No ethnic representation
- American dream
- Consumer/technology boom
- Rise of the suburbans as America had money after world war two
Theory
- Semiotics
- Van zooem theory of feminism
- Stuart Halls theory of Representation
