purpose
new single/artist/album - The reason why they would release a music video advertising there new release of their single/album/artist is to build up "Hype". This will make there first week sales high as everyone has been anticipating it.
Style
performance - They are dancing or playing an instrument/performing
narrative - Theres a story being told. Theres s message.
thematic
Representative
gender/ethnicity
national identity - Where you are from
age
moving image codes
camera
shots
(close/mid/ long)
angles. - These are the distance of the camera from a person or thing. A close up is a face shot or a shot of and eye etc. A mid shot is a shot including the body which is not close like a close shot but not to far away. A long shot is shot which is far away to usual show something happening in the background. Usually used to show off a scenery or a lot of people.
(High/low). - A high shot is when someone films from low to the ground facing upwards to make them person being filmed be shown as superior/in charge. A low angle is the opposite where its filmed from high up to show the person/people as inferior.
movement
(pan/tilt/zoom) - Zoom is when the camera either zooms into something close (could be a detail or a logo) or zoom out to show (a bigger picture)
editing
cut fade -
pace
cut to beat -
Nines - i see you shinning
uses high/mid angles, zoom, pan and fade cut
Uses a variety of close/mid endlong shots. a few high angles and a lot of Ariel angles
visual codes
expression + gestures
costume+props
iconography
lighting + colour
graphics
key terms
genre
star persona
motif
anchorage
binary opposites
intertextuality
audio
lyrics
dialogue
https://www.youtube.com/watch?v=9dcVOmEQzKA
https://www.youtube.com/watch?v=vHU6ZRQJ50Q
https://www.youtube.com/watch?v=43gm3CJePn0
